There are many different types of business signs, each with its own unique benefits and uses. Whether you run a restaurant, retail shop, or office, you can choose from a variety of different signs to promote your business. These signs can provide on-the-job instructions, sales information, or wayfinding information to your customers. You can also use these signs to welcome guests or inform customers of events in your company.
When choosing the right types of signage for your business, it is important to know your goals. Different types of signs are better for different purposes, so knowing your products and your target audience will help you make the right choice. For example, if your business sells clothes, you may choose to have a branded t-shirt designed for your customers. You may also want to consider a branded awning.
While you should not forget about the benefits of using business signage, you must also keep in mind that your signage should communicate a clear message to your target customers. This will improve your brand recall and encourage potential customers to visit your establishment. In fact, 60% of businesses report an increase in sales after adding signs to their stores.
If you plan to place storefront signs, make sure they are large enough to clearly identify your business. You can also include logos and images if you like. If you plan to place pylon signs, however, make sure they are positioned away from your building so that they are more visible from a distance. Pylon signs are generally at least 12 feet high, but some can be much higher and wider.
Printed wall signs are another option for branding interior spaces. These signs can be mounted or freestanding. They are commonly used on the outer periphery of larger business sites, and can tell customers where they are and show your logo even before they enter. In this way, you can offer consistent experiences to customers throughout their entire journey.
When choosing signs for your business, make sure you choose a full-service sign company that can guide you throughout the design process. The goal is to create signs that work for your business by bringing in new customers and informing existing ones. A sign’s primary purpose is to inform potential customers about your business. Without a business name and a description, your signs wouldn’t do much to attract potential customers. Therefore, keep your sign simple and straightforward and choose signs that will convey your business’s message without overwhelming the customers.